Working with the designer swimwear founder, we set the brand’s first Digital Advertising Strategy, testing ad creative, audiences and placement to drive traffic and ecommerce conversion. Collecting data from Facebook we saw a pattern for abandon cart, and
migrated the brand from Mailchimp to Klaviyo to increase commerce
conversion even further with email and Facebook remarketing.
Peony Swimwear is a boutique swimwear label that creates effortless feminine style. The brand was founded by Becky Morton on the Gold Coast, Australia. Peony ships worldwide through their online boutique, and is available in select premium fashion boutiques including Net A Porter.